True Wheels UK, wheel builds, repairs and e-bike conversions


We specialise in the supply of  hand built wheels which come with a guarantee of quality in build and componentry and with the assurance of an after sales service.

Wheels:  we build and repair bicycle wheels and can supply parts or work with the parts you already have.

E-bike conversions: we can convert your trusted bicycle into e-bikes, we can fit most systems but are installers for Boost e-bike conversion kits. Boost is a British designed and manufactured control system for e-bikes. Boost offer conversions for both regular bikes and Brompton bikes. View reviews of the Boost main system and the Brompton system on the Electroheads You Tube channel. Search for Boost in the channel. 

Ebay store: we also have an Ebay store which specialises in bicycle spokes, we have one of the best stock of spokes in the country and specialise supplying spokes from the renown Belgian manufacturer Sapim. Our Ebay store can be accessed on Ebay or via our sister website Bikespokes.UK, selecting the Shop tab at the top of the page.

Preston Park, Brighton: we are based near Preston Park in Brighton the home to the UK’s oldest velodrome. Between us we have experience of a wide remit within the sport including having raced track, road, time-trial, cross and mtb.

Brighton Mitre Members Offer closes Sunday 10th December

Anthony Rogers, Strava Local Legend in his own home frontage, owner of wheel building company True Wheels UK, cycle coach, Coach Educator, Preston Park track racing commentator and once Chair of Preston Park Youth Cycle Club has chosen to join an adult club, happily the Brighton Mitre. Partly in recognition of this, and coincidentally, he is able to offer a one time sale, of limited duration, of a 30% reduction on Exposure Lights products, USE carbon and other USE parts, to all paid up Brighton Mitre members.

To see what is on offer you can view the Exposure Lights and USE Ultimate websites. For two weeks we can honour a 30% discount. Currency of membership will be checked with Brighton Mitre’s membership list, so if not paid up do that first and then claim your discount.

To claim your discount, and secure your product, visit the appropriate website and note the product name, product code, product price and whether its stock status. (See images below).

Order flow guide

  • Email your order information to me (Anthony Rogers) at
  • I will return an invoice with the discounted price for you to check
  • I will add a note if there is anything to note such as ‘out of stock’
  • If you are happy, pay the invoice and email me to confirm its payment
  • I will order parts on Monday 11th December
  • Your money is fully refundable up until the time the order is placed.
  • Your money is fully refundable for any items not supplied.

Don’t ask “Is this a Black Friday deal,” as it’s nothing more than a calendar coincidence. Do say “This might be a timely Christmas opportunity.” Exposure Lights and USE products are high end but they do have a product list that can stretch to match the budget range from a child’s pocket money to Geoff Bezos’ 10 second earning rate.

True Wheels website and shop is under way

Developed at a Darwinian evolutionary rate the True Wheels website has changed from the raw ingredients of comet water and terrestrial dust to an amoebic website form.

However we have now progressed to acquire cognitive intelligence and if you are interested in having wheels built with artisanal quality and a personal touch then contact us on or phone Anthony on 07757284814. Or maybe you just need a wheel repair.

Why not also check out our Ebay shop which specialises in spokes and nipples and also bling parts for bike projects which are hard to source from your local bike shop.